What’s in a Name? Choosing a Name for Your Business

If you are establishing a start-up company, even before thinking about offices to rent in Suffolk, one of the first decisions you will make is choosing a business name. It is important to get the name right at the start as changing it, especially once your brand name is well known, may cause difficulties later on. This article looks at some of the things to take into account when choosing a business name.

Meanwhile, if you are looking at offices to rent in Suffolk, The Gattinetts, on the Essex/Suffolk border, is a fantastic location for established businesses or start-ups. It is within easy reach of Ipswich and Colchester, so you can draw on staff and customers from both counties, and we offer low rents and flexible rental agreements, as well as excellent facilities, including conference room hire.

Structure – Decide first about the structure of your company as this will make a difference to the name you choose. For instance, is your business going to be a sole trader, limited company, partnership or limited liability partnership? You might want to reflect this in the name.

Relevancy – Your business name should be descriptive and relevant to the company you are creating. In other words, it should obviously represent who you are and what you do. There are certain circumstances, however, where you might want to use either your own name or a combination of names. Examples of this are sole traders (for example, builders and plumbers) and professional organisations such as doctors, dentists, estate agents and solicitors.

Image – The name of your business should project the right image. Try to make it catchy and memorable if you can but avoid misleading people. For example, no matter how ambitious your long-term plans are, don’t add the word ‘international’ after the name of your company if you are only trading locally. You may want to use other add-ons, however, such as sons, daughters, or associates, depending on your organisation.

Pronunciation – This is a point which is often overlooked but if you are thinking of trading under your own name, consider how easy your name is to pronounce, particularly how it sounds over the phone. For example, if you have set up a recruitment company and are drumming up new business, it can cause a lot of frustration if your business name is difficult to pronounce or write down accurately.

Uniqueness – Check with Companies House to find out whether your preferred business name is already in use. The name you choose has to be unique or you can get into serious difficulties with trad mark legislation, especially if the name is used by a large organisation with a lot of money behind it. Also, don’t make a small change to a long-established name, such as Star Buxx, as this will also be misleading. In addition to this there are various words that you are forbidden to use in a company name, such as ‘bank’ (unless you are starting up a bank, of course).

Positivity – Depending on the type of business you have, you may want to think up a business name with positive associations. This is particularly the case for health and wellbeing-related companies, although it can work with other companies too, such as removals firms.

Web – A high-quality user-friendly website is vital to creating a good customer base and getting your brand name known. Search the web to see if the domain name you want is already in use. If it is, you may want to reconsider the company name, rethink the web address or change it slightly. Check the availability of all combinations, including .london, .co.uk, .com, .org, and .net.

Keywords – Most new businesses will have a website and if you are going to take this route think about including some keywords in your business name. This makes it easier for Search Engine Optimisation (SEO) purposes and will pay off in the long run if you occupy a higher position in the search engines.  This of course helps with the issue of relevancy mentioned above. For instance, “Smithson Computer Servicing” is both more descriptive to potential customers, and also contains important search keywords compared to just calling yourself “Smithson”.

Connotations – It may sound obvious, but avoid any offensive words appearing in your business name. This also includes words that will raise eyebrows abroad. Certain words in English may seem entirely innocent to you, but if you trade in a foreign country a quick translation can throw up some surprising results.

About The Gattinetts

Whether you have a start-up firm or a long-established business, The Gattinetts has high-quality offices to rent in Suffolk, as well as workshops and storage facilities at competitive rates. Just click on the link above to find out more.